Creating a digital story universe for the masters of sound and vision
Aakjær & Co created a filter based content hub for B&O stories.
Bang & Olufsen needed to enhance their website by adding a story section to the existing product orientated content. B&O had the necessary content, but they needed someone to help them integrate the new story content into the existing information architecture - and consequently design a new digital experience based on inspiration and storytelling.
Aakjær & Co worked together with e-Types to design a seamless journey between the different content types. The solution is an intuitive and tag based story universe that is interlinked with the existing product content. The different tags highlight the core values that customers associate with Bang & Olufsen, e.g. "Design", "Heritage", "Sound", "Sound", "Vision" and "Craftmanship".