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B&O

Creating a digital story universe for the masters of sound and vision

Aakjær & Co created a filter based content hub for B&O stories.

The challenge

Bang & Olufsen needed to enhance their website by adding a story section to the existing product orientated content. B&O had the necessary content, but they needed someone to help them integrate the new story content into the existing information architecture - and consequently design a new digital experience based on inspiration and storytelling.

The solution

Aakjær & Co worked together with e-Types to design a seamless journey between the different content types. The solution is an intuitive and tag based story universe that is interlinked with the existing product content. The different tags highlight the core values that customers associate with Bang & Olufsen, e.g. "Design", "Heritage", "Sound", "Sound", "Vision" and "Craftmanship".

Visit the B&O story section